Empowering marketers to
own their delivery.
ProperSend decouples the marketing software from the sending infrastructure, giving you an enterprise-grade dashboard at wholesale sending prices.
Our Story
ProperSend was born out of a simple frustration: why should businesses be penalized for growing their audience?
Traditional email marketing platforms charge exponentially based on the number of contacts in your database. This arbitrary limit forces marketers to delete valuable segments or pay exorbitant monthly fees just to hold data. We knew there had to be a better way.
By decoupling the sending software from the delivery infrastructure (Bring Your Own Server), we created a platform that gives you the best of both worlds: an intuitive, premium interface for creating automations, and wholesale sending prices via your own AWS SES, SendGrid, or custom SMTP server.
Our Mission
To democratize email marketing by putting ownership of the delivery infrastructure back in the hands of creators, developers, and businesses. We believe you should pay for the software interface once, and only pay direct wholesale infrastructure costs for what you actually send.
Our Vision
A web where vendor lock-in is obsolete and data privacy is absolute. We envision a future where business communication is direct, private, and highly cost-effective, bypassing the arbitrary constraints and price-gouging of traditional SaaS gatekeepers.
Our Journey
How we grew from a small open-source concept to an enterprise platform.
The Spark
ProperSend was founded after seeing small businesses get priced out of major email providers for simply having a large, inactive subscriber list.
Beta Release
Launched our first beta with Amazon SES support, validating the bring-your-own-server model with early adopters.
Multi-Server Engine
Added native integrations for SendGrid, Mailgun, and custom SMTP servers alongside multi-threaded batch sending.
Visual Automation & Workspaces
Released the drag-and-drop workflow canvas and team role management, making it accessible to non-technical marketing teams.
Deliverability Suite
Shipped sending-domain DKIM signing, custom tracking domains, and one-click unsubscribe (RFC 8058) so customers fully own their sender identity.
Built to Scale
Expanded provider integrations and hardened the platform for reliable, high-throughput delivery on your own infrastructure.
Built for Scale
Our platform handles enterprise-level workloads: multi-threaded delivery, behavioral automation, and real-time analytics at any scale.
Our Core Values
The principles that guide our product development and how we support our customers.
Customer Independence
We build tools that give you control over your data and infrastructure, never locking you in.
Uncompromising Performance
Speed and reliability aren't features; they are the foundation. We optimize every millisecond.
Privacy by Design
We process your data securely and strictly adhere to global privacy frameworks including GDPR and CCPA.
Accessible to All
Enterprise-grade tools shouldn't require an enterprise budget or a computer science degree.
Design Matters
We believe B2B software should be as beautiful and intuitive as the best consumer apps.
Global Perspective
We build for marketers worldwide, supporting diverse languages, currencies, and regulations.
The Team Behind ProperSend
We are a fully distributed, global team of engineers, designers, and deliverability experts dedicated to email independence.
Engineering
Builds the multi-threaded sending engine, automation runtime, and REST API that power the platform.
Design & Product
Shapes a premium, intuitive interface so non-technical teams can run advanced campaigns with ease.
Deliverability
Guides SPF, DKIM, and DMARC setup and sender-reputation best practices on your own infrastructure.
Customer Success
Helps you connect sending servers, migrate lists, and reach the inbox, whenever you need a hand.
Join the BYOS Revolution
Ready to stop overpaying for email marketing? Connect your server and start sending with ProperSend today.
Create Your Account